February 14, 2017

We have talked about how important consumer’s Buying Behavior is. But how to implement this significant element in your marketing and advertising campaigns? Let’s find out.   The first step would be to clearly understand how a consumer thinks. And then framing the campaigns around those questions. The core model is AIDA. Awareness—Interest—Desire—Action. That’s the general flow of thought in a consumer’s mind. But like always, it’s far more nuanced. And the Devil is always in the Details.   There...

February 11, 2017

Here’s the biggest challenge most Digital Copywriters curse about in sleep. Relatability vs Readability. Whether you are writing for Content Marketing or creating Sales Copy, this will keep you up. There’s one rule of Copywriting that has stayed true in all its year. Work with Personality is Interesting. Interesting makes sales. Banal stays quiet. But developing Personality is not a child’s play. You have to walk the fine line of developing an edge and walking that sharp blade too often....

February 9, 2017

Color Theory in Marketing and Advertising is a nuanced subject. It is not particularly smart to assign each and exact colors to certain emotions. That is fundamentally opposite to what you would read on most superfluous websites, trying to get traffic to their websites. Here’s the real deal. Making claims that a certain color will evoke a particular emotion in an individual is a stretch. Why? Because context influences attachments. What makes us associate colors to emotions is our experiences....

February 7, 2017

Blue Ocean Strategy is generally considered a tool on the end of Product or the Service, but rarely in terms of Marketing. Blue Ocean Strategy is a vast subject developed by W. Chan Kim and Renée Mauborgne. In a nutshell, its founding cornerstone is Value Innovation. By constantly innovating your value, one can convert tapped market into an untapped market. How does that apply to Marketing? Let’s find out. Let us assume, there is a total of 100 people in...

February 6, 2017

Honestly, writing effective content is not as easy as some people would have you believe. But luckily, like any skill, it can be acquired and worked upon. There’s a big difference between good and effective content. It has a sharp purpose and produces real results. It doesn’t exist in the vacuum, it’s not supposed to. There are few things to keep in mind while writing a good copy. The most important advice you’ll get from the internet or even industry...

January 11, 2017

Step 1 Identifying the Key FunctionIdentifying what problem are we trying to solve, states the premises of the phase. Detailing the same with an in-depth research of how similar or close competitors (apps / web portals) are functioning and achieving the same.

May 26, 2016

Labelkiss.com is set out to revolutionalize the way we buy fashion online. With a wide range of products for her, him and home, it has set itself apart from the competition.

August 24, 2015

Social Media Trends & Google Adwords Trends and Best Practices to follow for 2015. Discover insights and crafted strategies to rule the world of Digital like a Pro.

April 5, 2015

Ever had a run-in with a graphic designer who promised you a brilliant design but all you got was a big mess?No, you’re not an expert, but you know what’s good and what’s not. You also know when you’re being taken advantage of.

February 4, 2015

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.