About

A design and development studio building better digital products, websites, and systems since 2014.

The AntiAlias began its design journey in New Delhi in 2014 with a simple ambition: make digital products better for the people using them. Over time, that expanded into a broader practice spanning strategy, design, technology, and digital growth.

2014

Design journey started

180+

Projects accomplished

150

Brands worked with

3

Operating regions

What we believe

Great digital work sits at the intersection of usability, aesthetics, technology, and business clarity.

The studio’s point of view has always been that good design should not only look current, it should make an experience easier to understand, easier to trust, and more aligned with the ambition of the business behind it.

How we work
Strategy, design, technology, and analytics are treated as one integrated system.
The studio works across websites, interfaces, product experiences, and digital growth systems.
Every engagement is shaped around clarity, usability, and the perception a business creates online.
Leadership

A cross-disciplinary leadership team spanning design, digital strategy, and business growth.

Co-Founder and Head of Digital

Zinnia Thapar

Zinnia leads digital strategy across launch, growth, and brand visibility. Her background spans entrepreneurship, digital marketing, and building online businesses from the ground up.

Co-Founder and Head of Business Development

Shivam Sood

Shivam oversees business growth, market development, and long-term client relationships, bringing a background in finance, venture-building, and digital business.

Co-Founder and Head of Design

Lark Aakarshan

Lark leads design direction with a focus on usability, timelessness, and interface quality. His background spans product UX, UI systems, and mentoring the next generation of designers.

Co-Founder and Head of Business in Europe

Jimmy Singh Ahluwalia

Jimmy leads European business development and strategic relationships, extending the studio’s reach across markets while keeping the quality bar consistent.