Education / Web Design & Development
One institution. Different audiences. A coherent digital home.
A full website redesign and build for a New Delhi school, connecting institutional identity with the everyday needs of its community.
Inside the engagement- Client
- American Embassy School
- Market
- New Delhi, India
- Engagement
- Audience journeys / Website architecture
- Delivery
- Website designed, built and launched
01 / The business context
Serve the whole community without losing a clear identity.
A school website supports both discovery and daily use. Prospective families need to understand the institution, while current families and staff need routes to useful information. American Embassy School needed a redesigned experience that could accommodate those different priorities within one substantial, content-rich website.
02 / The strategic direction
Let audience needs shape the architecture, and let the school's identity connect the experience. Carry the same thinking from navigation and page design into the final build.
03 / From intent to execution
The decisions that shaped the work.
Separate audience needs within one structure
The site architecture accounted for current families, prospective students and administrative stakeholders. Clearer routes allowed those groups to approach the same institution with different tasks in mind.
Balance institutional trust with accessibility
The visual direction modernised the experience while retaining the school's established character. Layout and hierarchy were used to make a large volume of information more approachable.
Connect design with implementation
The engagement included front-end development as well as design. This carried the agreed structure and visual direction through to a working website across its many sections and user journeys.
04 / Selected project detail
See the thinking take shape.
05 / Delivery & outcome
Website designed, built and launched.
The redesigned and developed website launched as American Embassy School's primary digital presence. The engagement delivered a unified structure, a refreshed visual direction and the implemented site for its school community.
The project record documents design, development and launch. Traffic, admissions and task-completion improvements are not quantified in the available material.
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