Enterprise Commerce / Product UX

Many marketplaces. One coherent seller experience.

Connecting onboarding, sales, advertising and orders through a shared interface for a complex commerce ecosystem.

Client: Chanlogic / Simon
Market: Multi-marketplace commerce
Engagement: Seller journeys / Information architecture
Delivery: Product UX and interface design documented

01 / The business context

Different seller worlds needed a common way to work.

The brief brought together sellers familiar with Amazon, Walmart, Shopify, Alibaba and eBay. Sales, advertising, products and orders needed a coherent relationship without reproducing every marketplace dashboard. There was also a critical dependency: Simon could show marketplace data only after a platform key had been registered and verified. The path to useful information began with setup.

Seller journeysInformation architectureWireframes and prototypesDashboard and detail design

02 / The strategic direction

Build a hierarchy of seller tasks, from connecting a marketplace to reading performance and acting on a record. Share interface conventions across modules while preserving the controls each task requires.

03 / From intent to execution

The decisions that shaped the work.

Make access to data understandable

The onboarding requirement connected registration and sign-in with platform-key verification. Clear setup guidance and support messages were central to explaining why a seller's marketplace data was not yet available and what needed to happen next.

Connect overviews with operational depth

The task flow links sales overviews to goals and products, and advertising to formats, campaigns, ad groups and targeting. Wireframes establish a recurring order of navigation, controls, key figures, charts and records.

Keep the action close to the record

Order detail groups billing, shipment, sales proceeds and item information into distinct sections. Refund, shipment-editing and packing-slip controls sit alongside that context. Across modules, shared navigation, typography and table treatments make the screens read as one product.

04 / Selected project detail

See the thinking take shape.

01Information architecture: account entry, sales analysis and layered advertising workflows.

02Account entry: sign-in within the Simon visual language.

03Registration: the starting point before marketplace connection and verification.

04Wireframe studies: a recurring hierarchy of navigation, controls, charts and tabular detail.

05Sales experience: summary measures, performance charts and product-level inspection.

06Advertising: overview and campaign controls within a shared product structure.

07Order detail: transactional context alongside operational actions.

08Visual foundations: documented typography, colour and recurring interface patterns.

05 / Delivery & outcome

Product UX and interface design documented.

The documented design connects account entry, sales analysis, advertising workflows and order operations. It includes task flows, low-fidelity studies and developed interface screens, supported by shared visual foundations across the product.

Based on the supplied Chanlogic / Simon case study and its original portfolio visuals. The evidence establishes design scope; it does not establish a production launch, revenue uplift or quantified usability improvement.

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